Facebook: An Effective Social Media and Marketing Tool for Universities

Today the use of social media by universities has become quite popular. The universities share news and events through Facebook Pages and collaborated on group work through Facebook Groups. it’s also common for prospective students to research on Facebook when deciding their university and course. There are many things that social media teams at universities can do to market the university, engage students, and stay in touch with alumni.

Here are just some ways that you can apply for your university

Sharing and Gathering with Students: Nowadays the most common way and popular way for sharing is social media because everyone is using social media and it is the part of their daily routine. Universities are educational institutions, they use Facebook to highlight their experts, as well as the resources they make available to the public. Facebook is a good platform to give the update for universities to their, prospective, present, and past students.

Attracting Future Students:    Like university websites, university Facebook pages have been a great audience connector not only with prospective students but with prospective parents. Now students are using  Facebook to know about their university options. They join Facebook Groups of the courses they are interested in, speak with current students, and check out reviews of the universities.

 Connection with Alumni: Facebook now plays an important role in helping universities stay connected with alumni and also increase the value of their education by expanding their university ’s recognition. Alumni can make their groups and share their life and career achievements

Collect Views of Current and Past Students: Facebook is a good platform it provides a section to collect reviews and ratings from current and past students, where students can also react or comment on the reviews.

 Virtual tours: Prospective students might have the curiosity for checking out the university campus. Virtual tours via Facebook is a great and easy way to let them explore their beautiful campus, especially for international students who are not able to fly over for the university’s open day.

 Promotion of the Events of the University: With Facebook, Universities easily market their events. Instead of having to create a new website for an event, universities can simply create an event page on Facebook, where they can state the date, time, venue, and details of the event.

 Creation of University‘s Own Page: Facebook pages enable universities to create a public presence on Facebook. Facebook pages show that students can and do use Facebook to increase social engagement,

Students’s Connection with Teachers: As universities embrace social media, they’re finding that more and more students are using social media to ask questions and share feedback.  They use Facebook to answer students’ questions, listen to their opinions and take action so that they understand that they are being heard

Use of Messenger: Facebook recently released messenger for people to begin messaging with them.  Facebook messenger is the most common ways of contacting universities., Facebook messenger opened up another communication channel between universities and students

Sharing of Photos and Videos of University: Universities are using social media platforms as a way to share their photos and videos. Universities are using Facebook as a tool to connect directly with their audiences.