Whether you’re searching for a better job, freelancing for other companies, or developing your own business, you’ll need expertise in social media marketing to build your personal brand and use social media to reach a wider audience.
If you’re ready to start improving your social media marketing skills, the free online courses in this guide will help you learn faster without having to go back to school.
Social Media Marketing Courses offers practical materials to prepare students for the digital marketing world. Hurry up! Give your marketing career a boost with these popular courses.
Table of Contents
Advanced Content and Social Tactics to Optimize SEO
The University of California, Davis is pleased to announce this free online course named as “Advanced Content and Social Tactics to Optimize SEO”. This course will help you to discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. This course is available for anyone.
Provider: University of California, Davis
Subject: Marketing
Duration: 4 weeks
Start Date: Open
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Digital Media Analytics: Social Media Research Plans
Get to grips with social media analytics by joining this course “Digital Media Analytics: Social Media Research Plans” offered by the Purdue University. In this course, you will learn the basics of quantitive research to analyze social media. You will also explore how to turn hunches into testable propositions, concepts, and variables. This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Provider: Purdue University
Subject: Business & Management
Duration: 2 weeks
Start Date: Available now
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Strategic Social Media Marketing
Applicants are invited to be a part of “Strategic Social Media Marketing” free online course designed by the Boston University. In this course, you will learn how to drive social media engagement by linking strategy and tactics and measuring results. To join this course, you must have an understanding of undergraduate-level marketing concepts, including segmentation, positioning, targeting, four P’s.
Provider: Boston University
Subject: Business & Management
Duration: 6 weeks
Start Date: Starts on October 22, 2020
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Social Media Data Analytics
Rutgers University is introducing a “Social Media Data Analytics” free online course for interested candidates. By learning this course, you will be able to utilize various Application Programming Interface (API) services to collect data from different social media sources such as YouTube, Twitter, and Flickr. Don’t miss the chance, enroll as soon as possible.
Provider: Rutgers University
Subject: Data Science
Duration: 4 weeks
Start Date: Ongoing
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Digital Media Analytics: Introduction
Understand how to get value from digital and social media with this free online course “Digital Media Analytics: Introduction” provided by Purdue University. In the course, you will learn how to turn social and digital media information into business intelligence and discover why it’s so useful for professionals. This course is for professionals looking to advance their careers and learn more about social media.
Provider: Purdue University
Subject: Business & Management
Duration: 3 weeks
Start Date: Available now
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The Business of Social
The Northwestern University is providing you a free online course entitled as “The Business of Social”. In this course, you will learn how to transform your organization’s social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will also learn the legal considerations involved as well as proven performance metrics and management tactics for success.
Provider: Northwestern University
Subject: Marketing
Duration: 4 weeks
Start Date: Open
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Digital Media Analytics: Using ‘Listening Data’
Learn how you can use social listening tools by enrolling in this free online course “Digital Media Analytics: Using Listening Data”. In this course, you will review general-purpose tools to investigate online sentiment and how fast messages spread about competitors or other trends on social media. This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Provider: Purdue University
Subject: Business & Management
Duration: 2 weeks
Start Date: Available now
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Digital Media Analytics: Paid Media
Purdue University is declaring this free online course entitled as “Digital Media Analytics: Paid Media”. In this course, you will learn how to analyze and improve social media advertising campaigns, and understand how to effectively use Google Analytics. This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Provider: Purdue University
Subject: Business & Management
Duration: 2 weeks
Start Date: Available now
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Introduction to Social Media Analytics
The Emory University is welcoming interested candidates to join this free online course “Introduction to Social Media Analytics” created by the Emory University. This course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. This course shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand.
Provider: Emory University
Subject: Marketing
Duration: 4 weeks
Start Date: Available
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What is Social?
Start your online learning journey with this free online course “What is Social?” offered by Northwestern University. This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization.
Provider: Northwestern University
Subject: Marketing
Duration: 4 Weeks
Start Date: Ongoing
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Engagement & Nurture Marketing Strategies
The Northwestern University is glad to announce this free online course named as “Engagement & Nurture Marketing Strategies”. In this course, you will learn two of the most effective social strategies used by organizations today. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line.
Provider: Northwestern University
Subject: Marketing
Duration: 4 Weeks
Start Date: Open
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Social Marketing Capstone Project
Grap the opportunity to be a part of the Northwestern University by enrolling in this free online course entitled as “Social Marketing Capstone Project”. In this Capstone, you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy. Anyone can join this course.
Provider: Northwestern University
Subject: Marketing
Duration: 5 weeks
Start Date: Starts on October 5, 2020
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The Power of Social Media
Explore how social media can be used positively by joining this free online course “The Power of Social Media” created by the University of Southampton. This course will teach you not just about the qualities and differences between social networks but also the impact they can have on our lives. The course is intended for existing users of social networks, who want to understand a bit more about how their social network activity might be used by others
Provider: University of Southampton
Subject: Business & Management
Duration: 2 weeks
Start Date: Not available
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Fundamentals of Digital Marketing, Social Media, and E-Commerce
Build your marketing skills by enrolling in this free online course “Fundamentals of Digital Marketing, Social Media, and E-Commerce” funded by the Wharton School of the University of Pennsylvania. Through this course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.
Provider: Wharton School of the University of Pennsylvania
Subject: Business & Management
Duration: 6 weeks
Start Date: Not Currently Available
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| Course Name | University | Cost | Duration | Deadline |
| 1. Strategic Social Media Marketing | Boston University | Free | 6 weeks | Open |
| 2 Fundamentals of Digital Marketing, Social Media, and E-Commerce | Wharton School of the University of Pennsylvania | Free | 6 weeks | Self-Paced |
| 3. Advanced Content and Social Tactics to Optimize SEO | University of California, Davis | Free | 4 weeks | Open |
| 4. Digital Media Analytics: Social Media Research Plans | Purdue University | Free | 2 weeks | Date to be announced |
| 5. Social Media Data Analytics | Rutgers University | Free | 4 weeks | Ongoing |
| 6. The Power of Social Media | University of Southampton | Free | 2 weeks | Date to be announced |
| 7. What is Social? | Northwestern University | Free | 4 weeks | Ongoing |
| 8. Social Marketing Capstone Project | Northwestern University | Free | 5 weeks | Open |
| 9. Introduction to Social Media Analytics | Emory University | Free | 4 weeks | Available |
| 10. Engagement & Nurture Marketing Strategies | Northwestern University | Free | 4 weeks | Open |
